about me

Creative leader with 14+ years' experience building brands, leading teams and creating work that helps brands connect more meaningfully with people. I've built creative teams from scratch, shaped global campaigns and helped lead the creative evolution of one of the world's most iconic sporting brands. What motivates me most is helping brands evolve in ways that feel authentic, creating work that's creatively ambitious, commercially effective and true to what makes each brand unique. I'm at my best bringing people together around a clear creative direction, mentoring talented people and creating the conditions for great ideas to happen.

When I'm not working, you'll usually find me travelling, behind a camera or on a tennis court. If you're curious, you can find some of my photography on Instagram at @brazilianale.