Through compelling storytelling and breathtaking visuals, the trailers showcase the magic of The Championships to millions around the globe.
We produce a hero film each year that acts as the most powerful expression of our campaign platform—setting the tone, raising awareness, and reaching millions globally through our broadcast partners and owned channels. It’s our biggest brand moment, designed to excite existing fans and connect with new audiences in the lead-up to The Championships.
As Creative Lead, I oversee every stage of the process, from briefing to delivery, ensuring the film captures attention and inspires people to engage with Wimbledon, no matter where they are.
2025
he 2025 hero film launched a new global brand platform, There is only one Wimbledon, by spotlighting the psychological intensity of performing on the world’s most iconic tennis stage. The film warps familiar elements of the game, like the grass, net and racket, into the mental obstacles athletes face under pressure.
Aimed at a broader global sports audience, the film uses emotion and mental insight to connect beyond tennis fandom. Aired internationally through broadcast and digital channels, it set the tone for the campaign and reinforced Wimbledon’s status as a cultural and sporting icon.
Creative Agency: VCCP
2024
The 2024 trailer freezes time to revisit unforgettable moments at SW19, reimagining historic feats alongside today’s stars. Through advanced 3D animation, CGI, and archive footage, the trailer offers a fresh perspective on Wimbledon’s rich history while setting the stage for 2024.
From Carlos Alcaraz’s triumph in last year’s men’s singles final to Serena Williams, Novak Djokovic, and the wheelchair champions Alfie Hewett and Gordon Reid, iconic moments are brought to life with groundbreaking visuals.
Directed by Carl Addy and featuring a score by award-winning composer Tom Player, the trailer celebrates Wimbledon’s unique ability to surprise, captivate, and inspire a global audience like never before.
Creative Agency: McCann London
2023
The 2023 trailer reimagines iconic moments at SW19 as timeless, poster-like vignettes, celebrating the greats of the game while spotlighting rising stars like Coco Gauff, Nick Kyrgios, Ons Jabeur, and Alfie Hewett.
Set to a bold, electrifying soundtrack by award-winning producer Hudson Mohawke, the trailer fuses archive footage, 2D illustration, 3D animation, and CGI to create a fresh and dynamic perspective on Wimbledon’s storied history.
Directed by Ernest Desumbila, it reflects the Championships’ unique ability to honour tradition while embracing innovation, connecting with new audiences and igniting excitement among loyal fans.
Creative Agency: McCann London
2022
Marking 100 years of Centre Court at Church Road, Wimbledon’s 2022 trailer, The Stage Awaits, celebrates the magic and legacy of The Championships while looking ahead to an exciting future. The vibrant animation follows three young fans inspired by the wonder of Centre Court, showcasing the event through their imaginative journeys.
Combining stunning visuals, surreal transitions, and appearances by tennis greats such as Rafael Nadal, Serena Williams, Novak Djokovic, and Emma Raducanu, the trailer captures the unique blend of tennis, style, and tradition that defines Wimbledon.
Directed by Smith & Foulkes at Nexus Studios, the film encapsulates Wimbledon’s ethos, ‘In Pursuit of Greatness,’ promising that the next century of The Championships will continue to inspire fans worldwide.
Creative Agency: McCann London